Rate benchmark
Set your platform, audience and what the brand is actually asking for. The band comes from surveyed market rates for your follower tier — you cannot type a number in, which is the point: a figure you chose is not evidence, and a figure you did not is.
| Base fee per reel | $193 |
| 1 × video at $193 | $193 |
| Total before usage rights | $193 |
Micro creators are typically quoted $100–$200 for this deliverable, content only, before usage rights. You sit 68% of the way through the tier, and Beauty & skincare pays toward the upper end of it — which moves you inside the range rather than above it.
Usage rights stack on top of this base, because the brand is taking the asset away and running it as an ad.
| Follower-tier model | $652 |
| View × CPM model | no view data |
| $10 per 1K followers, rule of thumb | $288 |
Add your median views per post. Reach, not follower count, is what a brand is actually buying — and on short-form it is the number that moves the price most.
Next
The benchmark above is public. An account is what lets a creator publish a rate card and a brand send a brief — and negotiate to a number that generates a contract.
Create an account